Motor AHM-Release Color Sporty Honda Scoopy
As a unique individual consumers apreasiasi for Indonesia, AHM offers a new color, namely Red Black, for among those who want sporty looks with a modern retro style. The new colors also reflect the expression "attractive-young-dynamic".
The demand for motorcycle or scooter automatic scooters continue to rise. In the past year, sales of motorcycles scooter recorded 4,150,614 units, up 22.9% compared with the previous year only 3,376,541 units. AHM record sales growth which is larger by 53.5% from 1,551,386 units. This reinforces the results of the sale of Honda's position as the King Motor scooter with a market share of 57.4%, up significantly compared to the year 2010 with a market share of only 45.9%.
Since first launched in 2010, Honda Scoopy the unique character of this retro-modern very well received by consumers in Indonesia. Honda Scoopy achievement of sales since its launch until the last month has reached nearly 360 thousand units.
Director of Marketing Auddie A.Wiranata said Scoopy unique character design is also highly appreciated by various circles of society so that more and confirms it as a pioneer of modern retro scooter in Indonesia.
"Honda Scoopy of choice among young people who want to be different and promoting the lifestyle and freedom of expression," added Auddie.
Honda Scoopy equipped with all-rounded design that looks almost the whole of this modern retro scooter design, starting from the Bodyline, the design of the headlights, turn signal, until a pair of twin mirrors.
Scoopy round headlights are equipped with lights that make the evening with multireflektor bright lighting and wide-reaching. Two textured mounted turn signal separate from the body, reinforce the impression of retro-modern and Scoopy and make it easily recognizable from the front or side.
Honda Scoopy is also equipped with several security features that are only owned by Honda which is like a standard automatic side (Side Stand Switch) in which the engine will not turn on when in the down position and the Brake Lock function to prevent the motor jump when ignited. It also has some excellent features such as safety magnetic key (Key Magnetic Shutter) and Autochoke to facilitate starting the engine without having to manually shift the lever.
With a color refresher, Honda Scoopy currently has five color variants of Cayenne Black, Sugar Blue, Candy Red, Classic White, and Vintage Violet. AHM would this new scooter market with no price increase, ie USD 13.725 million Indonesian, - Honda Scoopy AHM targeting sales in 2012 could reach 20,000 units / month.
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