New Product Harley Davidson Motor Set for Women
American motorcycle manufacturer,Harley Davidson continues to maintain its position as king of the world automotive market MOGE. Various innovations made to attract new customers. One of them,created a special variant for women.
As reported Visordown, Friday, November 4, 2011, motorcycle riders only 10 percent of women in the United States. During this time, women are only regarded as a male passenger in the back of the rider.
Seeing opportunity, Harley Davidson intends to broaden its appeal among women. The first step is to strengthen Harley dealers in order to teach the women to learn the basics of motorcycle, from the equipment, protective, and control as well as a chance to see the Harley line-up variants.
In addition to targeting women, Harley will also focus to attract customers from among the young. Known, current customers Harley Davidson dominated by white men with more than 35 years of age.
Therefore, it is ready to change the design besutannya motors, which have been considered too old by young children.
Harley Davidson motorcycles are still dominating the market in the United States, with approximately 55 percent market share. This figure exceeds the sale of the two main Japanese competitors, Honda and Yamaha.
As reported Visordown, Friday, November 4, 2011, motorcycle riders only 10 percent of women in the United States. During this time, women are only regarded as a male passenger in the back of the rider.
Seeing opportunity, Harley Davidson intends to broaden its appeal among women. The first step is to strengthen Harley dealers in order to teach the women to learn the basics of motorcycle, from the equipment, protective, and control as well as a chance to see the Harley line-up variants.
In addition to targeting women, Harley will also focus to attract customers from among the young. Known, current customers Harley Davidson dominated by white men with more than 35 years of age.
Therefore, it is ready to change the design besutannya motors, which have been considered too old by young children.
Harley Davidson motorcycles are still dominating the market in the United States, with approximately 55 percent market share. This figure exceeds the sale of the two main Japanese competitors, Honda and Yamaha.
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